Table of Contents
What is Instagram and how does it work?
Instagram is a social media platform that allows users to post pictures and videos of their experiences and thoughts. If you have an account on Instagram, you can follow people who you think might be interested in what you’re sharing. There are also hashtags that you can use to connect with other users and share more specific topics.
The different types of accounts and how to make money with them
There are many types of Instagram account, from professional to personal. Here are a few examples:
-Professional: These accounts are used by businesses for marketing and advertising.
-Personal: These accounts are used by individuals to share photos and updates.
Instagram Creator Profile-
Most of the features on a creator profile are the same as on the Instagram business profile. However, there are some differences as well. For example, creators can also do shoppable posts, but it’s called shopping for creators. But there are some downsides, as you can’t auto-publish multiple creatives without having a business account.
- Shopping For Creators:
With this option available, now creators have the ability to create a post and tag the relevant brands directly from their own accounts. Of course, you need to get approval from the brands as well.
- Creator Studio Dashboard:
This section is similar to the analytics available on the Instagram business profile. Using the creator studio dashboard, you can track your followers’ growth and engagement on your posts. By following the metric, improvise your Instagram strategies so that you can get better reach and engagement.
Besides, two most of the features on business and creator accounts are the same. Like with business accounts, you can also label your profile as Artist, Blogger, Entrepreneur, etc.
How To Make Money On Instagram
Work with brands
This is likely what most people think of when the topic of Instagram monetization or influencer marketing comes up. A brand could pay you for an in-feed photo or video, Story content, a Reel, or any combination of the above.
We’ve all seen the quintessential Instagram sponsored post where an influencer posts a styled shot of the product, chats up how great it is, and tags the brand.
With today’s tools like Reels ads and Stories, branded content is more creative, interesting, and authentic than ever. As a creator, your unique voice is everything and it doesn’t get more authentic than Joy Ofodu’s realistic skincare routine:
Brand work is one of the easiest ways to monetize your Instagram because you’re in control. You can reach out to a brand proactively, negotiate your campaign fee and terms, and ultimately, do as many brand deals as you can get.
Yes, you need to have some marketing savvy here in the way you approach deals, and probably have a decent number of followers. But anyone can get started working with brands.
- In-feed or Story content that’s sponsored through either payment or free product must use the “Paid partnership with” label.
- The FTC requires sponsored content to have a #ad or #sponsored tag.
- No specific requirements for follower count, although you should probably aim for around 10,000 as a first goal. Many are successfully landing brand deals with less, though.
- Be prepared to pitch brands on why they should advertise with you and what you bring to the table (besides your follower count). Hooksuite